Monday, 11 June 2018

Young people: why should you choose to start up a business now? (PART 2)


Check out part 1 of the blog to learn more about how the younger generation has an edge over the experienced in starting up a business!

“Information technology and business are becoming inextricably interwoven. I don’t believe anybody can talk meaningfully about one without talking about the other.”
- Bill Gates, founder of the Microsoft Corporation


Born and raised in the digital era, there is no one more experienced with social media and technology than young people. Just as how the Industrial Revolution changed the way businesses were ran, a new wave is upon us and there is no denying that the world is changing as rapidly as information flows on the Internet. In this time and day, young people with their familiarity with technology and use of social media are pioneering the world of business, and here are a few more reasons to add to the list as to why it would be favorable for the younger generation to start businesses now:

The growth of E-commerce
In face of rapid digitalization, the retail market has integrated from the traditional brick-and-mortar stores to e-commerce, bringing unprecedented changes to how business is being run. Alibaba founder Jack Ma says that “e-commerce is for young people, mainly people under 30, who were born in the internet era, and for small businesses” in this article and statistics here estimate that digital buyers will shoot up to over 2 billion worldwide as of 2021. With an appropriate platform for youngsters to launch their business as well as a consumer base with high purchasing power, circumstances have certainly grown favorable for young business startups.

Social media’s role in marketing and business startup
As the consumer base shifts towards a new generation, customer relationship and brand reputation are becoming almost unreservedly reliant on your business’ social media presence. The rise of the Internet not only means more advertising spaces but as well as new marketing strategies involving social media. At less than a fraction of the cost of billboard advertising, businesses can now reach out to a much larger audience and ensure that they are targeting interested potential clients, which is a huge advantage for social media experts Generation Z.

Social media is more than just marketing strategy; it is a platform of many startup opportunities. With the help of social networking sites, a business could be set up anywhere in the world and still attract plenty of customers and clients online. It has become almost too easy for young entrepreneurs to simply start up their business by setting up an Instagram or Facebook account.


Young people: with your expertise in social media and technology, combined with the growing influence of e-commerce, why not start up a business now? Take advantage of what you’ve got and be the boss of your own business today! Primasia has been helping both local and overseas companies to set up business entities in Hong Kong and China, as well as providing on-going supporting services from company secretary to accounting and tax filings for 30 years. For more information, contact us for help with starting up your business!


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Need more information?
Please contact:
John Barclay -Email
Teresa Tam - Email 
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Primasia Corporate Services Limited

Tel: +852 2882 2088

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