Check out part 1 of the blog to learn
more about how the younger generation has an edge over the experienced in
starting up a business!
“Information technology and business are
becoming inextricably interwoven. I don’t believe anybody can talk meaningfully
about one without talking about the other.”
- Bill Gates, founder of
the Microsoft Corporation
Born and raised in the
digital era, there is no one more experienced with social media and technology
than young people. Just as how the Industrial Revolution changed the way
businesses were ran, a new wave is upon us and there is no denying that the
world is changing as rapidly as information flows on the Internet. In this time
and day, young people with their familiarity with technology and use of social
media are pioneering the world of business, and here are a few more reasons to
add to the list as to why it would be favorable for the younger generation to
start businesses now:
The growth of E-commerce
In face of rapid digitalization, the retail market
has integrated from the traditional brick-and-mortar stores to e-commerce,
bringing unprecedented changes to how business is being run. Alibaba founder
Jack Ma says that “e-commerce is for young people, mainly people under 30, who
were born in the internet era, and for small businesses” in this
article and statistics here
estimate that digital buyers will shoot up to over 2 billion worldwide as of
2021. With an appropriate platform for youngsters to launch their business as
well as a consumer base with high purchasing power, circumstances have certainly
grown favorable for young business startups.
Social media’s role in marketing and business
startup
As the consumer base shifts towards a new
generation, customer relationship and brand reputation are becoming almost
unreservedly reliant on your business’ social media presence. The rise of the
Internet not only means more advertising spaces but as well as new marketing
strategies involving social media. At less than a fraction of the cost of
billboard advertising, businesses can now reach out to a much larger audience
and ensure that they are targeting interested potential clients, which is a
huge advantage for social media experts Generation Z.
Social media is more than just marketing strategy;
it is a platform of many startup opportunities. With the help of social
networking sites, a business could be set up anywhere in the world and still
attract plenty of customers and clients online. It has become almost too easy
for young entrepreneurs to simply start up their business by setting up an
Instagram or Facebook account.
…
Young people: with your expertise in social media
and technology, combined with the growing influence of e-commerce, why not
start up a business now? Take advantage of what you’ve got and be the boss of
your own business today! Primasia
has been helping both local and overseas companies to set up business entities
in Hong Kong and China, as well as providing on-going supporting services from
company secretary to accounting and tax filings for 30 years. For more
information, contact us
for help with starting up your business!
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Need more information?
Please contact:
John Barclay -Email
Teresa Tam - Email
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Follow us on:
Website: Primasia HK / Primasia China
LinkedIn: Primasia
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Primasia Corporate Services Limited
Tel: +852 2882 2088
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