Friday, 28 February 2020

Long-Term Planning and Marketing Advice for Small Business Owners

Long-Term Planning and Marketing Advice for Small Business Owners

Here at Primasia Corporate Services, we’ve assisted a vast array of companies in setting up shop in Hong Kong, China and Singapore. Small businesses especially have several challenges they must overcome in order to succeed and thrive. Below we have for you two effective courses of action that small business owners and entrepreneurs can take to overcome challenges while focusing on running and growing their business.

Long-Term Planning

Of course, it’s vital to stay informed and knowledgeable about your companies’ daily operations but strategizing for the future is just as important. By planning ahead, your business can engage in business opportunities you might otherwise miss-- such as planning and promoting holiday sales, developing new products to meet your customers ever-changing needs, and keeping better track of finances.

The easy solution to this is to create an organised work schedule, setting aside time each week, month or quarter (whichever best meets your needs) to review your long-term ambitions and plans, along with upcoming sales opportunities, reviewing the budget and taking stock of your customer base. Bonus Tip: Check out reviews of your products online to see what’s going well and what can be improved upon. 

Long-Term Planning and Marketing Advice for Small Business Owners

Marketing 

Nearly all small business owners at least participate in their companies marketing strategy and likely do the majority of it themselves. Despite this, many small business owners are not marketing professionals and frequently “wing it”, making significant errors. Be of good cheer, marketing can be difficult to master but it is very important to stay on top of- don’t give up!
Of course, you know that the best choice is to hire a professional- but when that is not in the budget the best course of action is to, again, schedule time for it- this time daily or at least weekly. When trying to grow your start-up it’s very easy to lose one’s self in the busy day-to-day work and let marketing slide to the side. Try taking small, consistent steps each day instead of making marketing an “all or nothing” endeavour.

This could be a few minutes spent tackling social media, or an hour set aside to plan an upcoming sale, or a meeting with your staff one afternoon to design your marketing materials (and a plan to promote them!). Small consistent steps can take your small business far-- until you have the means to hire a professional, allowing you time to concentrate on your core business growth. And when you’re ready for professional assistance, visit Primasia Corporate Services and take a look at our services. Our experts can help your business succeed!
Since 1987 we have been helping overseas’ large and small businesses, as well as start-ups, expand to Asia, especially Hong Kong, Singapore and China. We are known for our highly qualified and experienced staff, and for our tailor-made corporate solutions. Get ready to expand your business successfully, with Primasia Corporate Services. Email us at info@primasia.hk or call 2882 2088 today!
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Credit: Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.

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