Is marketing your first priority? Here's why it should be

From the smallest startup to the largest corporation, most companies understand that marketing is important, but few recognise marketing should be a top priority. 

The majority of businesses focus on lead generation as their top marketing objective, while lead generation is important, there is much more to a marketing-first approach. A good marketing team not only empowers their sales team to do their jobs, but understands what their target consumers want, how the company can meet those needs, and how to communicate that message to the end users. In essence, a marketing-first approach to business ensures that the products and services the company offers are relevant to their target audience. The best marketing-first companies create brands that do more than focus on lead generation, they take initiative and drive competitiveness and success.

To implement a marketing-first approach, start by having your business leaders (managers) recognize that marketing is a top priority. Work as a team to launch marketing projects focused at influencing sales, creating positive consumer experiences, and build your brand name. Ensure other departments take marketing seriously by linking marketing efforts to clear objectives, like ROI, customer behavior, and, where applicable, revenue itself. When marketing carries hard targets other departments will pay more attention and become more willing to assist in marketing enablement.

Encouraging collaboration between sales and marketing can lead to increased revenue and boost in brand visibility-- which leads to customers having a higher sense of brand awareness. They remember you! Collaboration between these two departments is more than a trendy concept, it’s the future of successful sales cycles.

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Need more information?

Please contact:

John Barclay -Email

Teresa Tam - Email 

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