E-Commerce: Targeting Global Customers
For 30 years, Primasia Corporate
Services has been dedicated to helping
companies from all over the world to
establish operations in Hong Kong, China, and other offshore jurisdictions. We
are your business partner, with services ranging from Cloud Accounting and
Payroll Management, to Preparing Commercial Invoices, Packing Lists, as well as
Reviewing and Processing Trade and Banking Documents-- plus much, much more.
In the simplest terms, e-commerce is the buying and selling
of goods and services online. The process is quite different from the
traditional market whereby you are required to organize, stock and move
merchandise from a central warehouse to storefronts in order to purchase and
sell goods and services.
Finding new customers is one of the biggest ongoing
struggles that business owners today face. In order to stay afloat and create
profit, customers are required. The advent of technology has made commerce much
easier, allowing business owners to simply stay in one geographical location
and gain customers and clients for themselves from across the globe- customers
in a variety of different geographical locations.
If you truly desire an expansive customer base, that
includes individuals from all over the world, then you’ll need to devote time,
effort, and have an ongoing commitment to obtaining the right customers to
build the right type of business.
Here are a few ways to target new customers:
1. Embrace the Digital Economy
Are you focused on selling physical items locally? It’s time
to take advantage of the power of the internet and e-commerce! Today’s world is
a digital economy, and needs to be approached as such. Whilst brick and mortar
establishments are important, they aren’t favorable toward building large,
substantial brands in today’s fast-paced business world.
2. Utilise Social Media
As the name implies,
social media improves relationships between people, and in this case between
you as a business owner and your customers. With social media, you can relate
easily with your customers and through that gain more customers to yourself.
Refrain from speaking about controversial topics such as
politics and religion.
Make sure that you are frequently updating your social media
accounts and that you are on all of the major platforms. We recommend posting
on all platforms at least once daily. There are several scheduling tools that
can assist with this- or you can hire a professional to help.
3. Customer Service and Reviews
Customer Service and Customer Reviews go hand in hand-- and
can make the difference between a successful venture and a failure.
Reviews are the opinions of people based on your performance
(including customer service), and of your goods and services. Great reviews
bring more customers and in order to get great reviews, you have to make sure
you deliver quality products and services every time.
Considering
setting up business in Hong Kong and/or China? Contact Primasia Corporate Services today for assistance-- whatever your requirements, we can
help you succeed!
Connect with Primasia
Corporate Services Limited
Hong Kong Headquarters:
Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong
Kong
