Primasia
is a leading professional provider of corporate services, with over 30 years of
experience assisting companies in expanding their business to Asia,
particularly in Hong Kong, China, and other offshore jurisdictions.
Building an e-commerce business is the right move for a
majority of companies, after all, it’s no secret that customers are choosing to
shop online these days. With a massive customer base to choose from, e-commerce
is a smart investment with an unprecedented opportunity for success for
aspiring e-commerce entrepreneurs. The key to e-commerce success however, is in
your approach. You need to build a strong business model from the very
beginning. Here are three areas that you will want to focus on in your quest to
becoming a successful e-commerce entrepreneur.
Learn Who your Target Audience is
Don’t waste time and money advertising to everyone, focus on
the people your product or concept is aimed at. The people you think are most
likely to purchase from you! You need to have a clear understanding of who that
is, and then create your marketing strategy.
This will help you tailor your marketing efforts, as well as to better
connect with your buyers.
Develop a Strong Social Media
Presence
These days there is a smartphone in every hand, and a tablet
or laptop likely in the other. Which is obviously one reason e-commerce is so
profitable. But it also means that your business must have a social media
presence- it's simply a crucial ingredient in best reaching your target
audience. Social media is an influencing factor in consumers’ buying decisions,
use it wisely to drive up interest and sales.
A Smooth and Seamless Experience
Ensure that your checkout and customer transactions are
secure, and provide an easy, streamlined checkout experience for your customers
and clients. If customer do not feel their payment options are secure, they
will not order-- simple as that. Keep to the 3 S’s: Simple, Seamless, and
Secure.
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Need more information?
Please contact:
John Barclay -Email
Teresa Tam - Email
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Follow us on:
Website: Primasia HK / Primasia China
LinkedIn: Primasia
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Primasia Corporate Services Limited
Tel: +852 2882 2088\
Suite 1106-08, 11/F., Tai Yau Building, No. 181 Johnston Road, Wanchai, Hong Kong
